苏州历史文化街区数字文创产品设计及开发策略——以平江路“昆曲博物馆”为例

Suzhou Historical and Cultural Block Digital Cultural Creative Product Design and Development Strategy——Taking the“Kun Opera Museum”on Pingjiang Road as an Example

随着信息技术的飞速发展,数字化已经成为文创产业的重要趋势。通过对苏州平江路历史文化街区保护传承的调查研究,了解数字文创的发展现状和成效。以平江路“昆曲博物馆”为例,深入挖掘历史文化街区的传统文化内涵,借助先进数字技术进行数字文创产品的开发实践。旨在推动数字文创产业的创新发展,传承和弘扬传统文化,促进苏州历史文化街区的保护更新,进而带动苏州旅游产业和经济的发展。

With the rapid advancement of information technology,digitalization has become a significant trend in the cultural and creative industries.By conducting research on the protection and inheritance of the historical and cultural district along Pingjiang Road in Suzhou,we can gain insights into the current state and effectiveness of digital cultural creation.Taking the“Kun Opera Museum”on Pingjiang Road as a case study,we deeply explore the traditional cultural connotations of the historical district and leverage advanced digital technology to develop digital cultural and creative products.The goal is to foster innovative development in the digital cultural and creative industry,to preserve and promote traditional culture,to facilitate the protection and renewal of Suzhou's historical and cultural districts,and thereby to stimulate the growth of Suzhou's tourism industry and economy.