长沙地域文化在文创产品设计中的应用研究

Analysis on the Application of Changsha Regional Cultural in Cultural and Creative Product Design

本文以长沙的地域文化基因为切入点,对其在文创产品设计中的应用进行研究,探索具有独特文化特征与城市魅力的文创产品,通过借用生物学中的遗产基因概念,推理出长沙地域文化基因图谱,将长沙地域文化基因融入文创产品设计中,彰显长沙地域文化的鲜明特色,同时带动地域文化产业的蓬勃发展,促进长沙地域文化创意产业的繁荣,希望所提出的设计思路能为其他地域文创产品的创新设计提供有价值的借鉴与方向。

This paper takes Changsha's regional cultural genes as an entry point,researches its application in the design of literature and creativity products,examines the literature and creativity products with special cultural feature and city charms,deduces Changsha's regional cultural gene map by borrowing the concept of heritage genes in biology,integrates Changsha's geographical cultural genes into the design of literature and creativity products,manifests Changsha's regional culture's distinctive features,and at the same time brings the flourishing development of geographical culture profession,and contributes to the flourishing of territorial culture and creative industry,hoping that the presented design ideas can provide valuable reference and direction for the innovative design of other territorial literature and creativity products.