高校标准化知识数字传播多模态话语分析

Multi-modal Discourse Analysis of Digital Dissemination of Standardization Knowledge in Universities

数字时代的标准化不但要实现标准数字化变革,也对标准化知识的传播和教育提出新的要求。《国家标准化发展纲要》提出将标准化纳入教育体系,提高全社会对标准化的认识和理解,普及标准化理念、知识和方法,提升标准化意识。本文对高校标准化知识的传播现状进行调研,通过标准化知识数字传播的多模态话语研究,发现高校标准化知识数字传播和教育存在的不足,并提出对策建议。

In the digital era,standardization not only needs to achieve the transformation of digital standards but also poses new requirements for the dissemination and education of standardization knowledge.The National Standardization Development Outline proposes the incorporation of standardization into the education system to enhance the whole society’s understanding and recognition of standardization,popularize the concept,knowledge,and methods of standardization,and improve the awareness of standardization.This paper investigates the current state of standardization knowledge dissemination in colleges and universities,identifies the deficiencies in the digital dissemination and education of standardization knowledge in universities through the multi-modal discourse study of digital dissemination of standardization knowledge,and puts forward effective suggestions.