文旅融合背景下MTA旅游英语教学改革策略研究

Research on Reform Strategies of MTA Tourism English Teaching under Background of Cultural Tourism Integration

旅游英语作为MTA(旅游管理专业硕士)的基础学位课程,目前还存在中国文化失语、课程定位不够鲜明、教材中文化元素匮乏、教学方法较为单一等问题,亟须从找准教学定位、打造鲜明特色,优化教材内容、提升文化比重,丰富教学方法、强化实践教学,创新考评方式、构建多维评价等方面进行优化改革,为文旅融合背景下旅游业高质量发展和旅游强国建设提供强劲的智库储备和人才支撑。

As a fundamental component of the Master of Tourism Administration(MTA)program,tourism English still faces several challenges,including Chinese cultural aphasia,unclear course positioning,insufficient incorporation of cultural elements in teaching materials and relatively simplistic teaching methods.It is imperative to establish clear teaching objectives and develop distinctive characteristics,enhance the content of teaching materials with an increased focus on culture,diversify teaching methods and emphasize practical instruction,innovate evaluation techniques through multidimensional assessments.These reforms will contribute to building a robust intellectual reserve and talent pool to support the high-quality development of tourism and the establishment of a strong tourism industry amid cultural tourism integration.