长三角居民网络饮食健康信息利用与传播行为调查研究

Investigation on the Utilization and Dissemination Behavior of Online Dietary Health Information of Residents in Yangtze River Delta

目的/意义了解长三角地区公众的网络健康信息利用和传播行为现状及其影响因素,为强化网络饮食健康信息教育、消除网络饮食健康谣言提供理论参考。方法/过程采用目的抽样法,在长三角地区抽取居民进行调查,并对数据进行一般描述性分析、独立样本t检验和多元线性回归分析。结果/结论网络饮食健康信息传播呈现人际间传播和网络传播相结合的交互式特征,微信朋友圈和新浪微博是饮食健康信息的主要来源。信息搜索、系统式信息处理、需求程度、信息分享意愿、信息关注动机对公众信息接受意愿均有显著且正向影响。

Purpose/Significance To understand the current status and influencing factors of residents’utilization and dissemination of online dietary health information in the Yangtze River Delta region,so as to provide theoretical references for strengthening education on online dietary health information,and eliminating misinformation related to online dietary health.Method/Process The purposive sampling method is used to investigate residents in the Yangtze River Delta region,and the data is analyzed by descriptive analysis,independent sample t-tests,and multiple linear regression analysis.Result/Conclusion The dissemination of online dietary health information presents interactive characteristics of interpersonal communication and online communication.WeChat and Sina Weibo are the main sources of dietary health information.In addition to information screening,information search,systematic information processing,demand degree,information sharing intention and information concern motivation have significant and positive effects on the public’s willingness to receive information.