海南茶旅融合发展的动因及路径研究

Study on the Motivation and Path of Integrated Development of Hainan Tea Industry and Tourism Industry

茶产业与旅游产业的融合发展对于破解海南茶产业的发展困境具有重要意义。研究基于国家战略导向及绿色旅游消费讨论了茶旅融合发展的动因,利用海南2011—2020年间的茶产业和旅游产业的面板数据,分析了海南茶产业和旅游产业的发展趋势,以及茶旅融合发展的协调度。分析表明,2011—2020年间,海南省茶产业和旅游产业的耦合协调度逐渐上升,两个产业综合发展水平稳步提高。基于此,研究从海南茶产业和旅游产业的实际情况出发,运用产业融合理论从乡村振兴、全域旅游、国际旅游消费中心3个视角分析了茶旅融合发展的路径,利用三者交互影响,推动茶产业提质增效,以期为海南乃至全国茶旅经济的发展和相关产业的升级提供理论参考。

The integrated development of tea industry and tourism industry is of great significance to solve the dilemma of profit growth of Hainan tea industry.Taking national strategic orientation and green tourism consumption as development drivers,this study analyzed the development trend of Hainan's tea industry,the development trend of tourism industry and the coordination degree of integrated development of tea tourism based on the panel data of tea industry and tourism industry from 2011 to 2020.The results show that,during the period from 2011 to 2020,the coupling and coordination degree between the tea industry and tourism industry in Hainan Province gradually increased,and the comprehensive development level of the two industries steadily improved.Based on the actual situation of Hainan,this study applied the industry integration theory to analyze the path of tea tourism integration development from the perspectives of rural revitalization,global tourism and international tourism consumption center,and utilized the interactive influence of the three to promote the quality and efficiency of the tea industry,in order to provide theoretical reference for the economic development and industrial upgrading of tea tourism in Hainan and even the whole country.