智慧景区建设下游客满意度提升策略研究——以汤旺河林海奇石风景区为例

Research on the Strategy of Improving Tourist Satisfaction under the Construction of Smart Scenic Spot--Taking Tangwang River Forest Sea Stone Scenic Spot as an Example

随着互联网的发展,旅游业与互联网结合的智慧旅游已经成为一种趋势。汤旺河林海奇石风景区以其独特的旅游资源成为伊春市旅游的热门景区,因此,汤旺河林海奇石风景区的智慧景区建设有较大的研究价值。基于此,运用智慧旅游的四种智慧:智慧管理、智慧服务、智慧营销、智慧体验为四个维度作为一级指标建立二级指标,每项指标分别从重要性和满意度两方面来进行评价,发放问卷调查,运用IPA分析法,对每项指标进行定位分析,分析出汤旺河林海奇石风景区的优势指标、继续保持指标、机会指标以及需要改进的指标,基于各项指标所在的区域,做出在智慧景区的建设下提升游客满意度的策略。

With the development of the Internet,the combination of tourism and the Internet has become a trend.5A-level scenic spots all over the country are developing smart tourism to improve the management and service level of scenic spots and meet the personalized needs of tourists,so as to improve the satisfaction of tourists.Tangwang River Linhai Qishi Scenic Area has become a popular tourist attraction in Yichun City with its unique tourism resources.Therefore,the construction of intelligent scenic spots in Tangwang River Linhai Qishi Scenic Area has great research value.Based on this,this paper uses the four wisdoms of smart tourism:smart management,smart service,smart marketing,and smart experience as the first-level indicators to establish secondary indicators.Each indicator is evaluated from two aspects of importance and satisfaction,and questionnaires are distributed.The IPA analysis method is used to locate and analyze each indicator,and analyze the advantages of the Tangwang River Linhai Qishi Scenic Area.Indicators,indicators of continued maintenance,indicators of opportunities,and indicators that need improvement,based on the area where each indicator is located,make strategies to improve tourist satisfaction under the construction of smart scenic spots.