数字经济对旅游经济发展的影响研究

A Study of the Impact of the Digital Economy on the Development of the Tourism Economy

数字经济改变了经济发展的原有形态,为各行各业的发展提供新的可能。为测度数字经济对旅游经济的影响机制,基于2011—2020年的31个省级行政区的面板数据,验证数字经济对旅游经济的影响机制,并进一步探讨技术创新的中介效应。实证结果表明:数字经济对旅游经济的发展具有显著的促进作用;中介效应检验发现,数字经济可以显著地通过提高各地区的技术创新水平来促进旅游经济的发展;异质性分析发现,在西部地区数字经济对旅游经济的影响更为显著,表明数字经济可以弥补地理位置落后带来的差异,缩小旅游经济发展的差距。在旅游资源丰富度高的地区,数字经济起到辅助的作用促进旅游经济的发展。

The digital economy has changed the original form of economic development and provided new possibilities for the development of various industries.In order to measure the impact mechanism of digital economy on tourism economy,based on the panel data of 31 provincial administrative regions from 2011 to 2020,we verify the impact mechanism of digital economy on tourism economy and further explore the mediating effect of technological innovation.The empirical results show that:firstly,the digital economy has a significant promotion effect on the development of tourism economy;secondly,the mediation effect test finds that the digital economy can significantly promote the development of tourism economy by improving the level of technological innovation in each region;thirdly,the analysis of heterogeneity finds that the digital economy has a more significant impact on the tourism economy in the western region,which suggests that the digital economy can make up for the backwardness of the geographic location brought about by the differences and narrow the gap of tourism economic development.The digital economy plays a supplementary role in promoting the development of tourism economy.