特色农业联农带农机制优化路径探讨——基于桂北R县的个案分析

Discussion on the Optimization Path of the Farmer-Driven Mechanism in Characteristic Agriculture:A Case Study Based on R County in Northern Guangxi

针对我国产业联农带农机制不够健全、带动农户受益不明显等问题,桂北R县对特色农业联农带农机制优化路径进行了探索。R县通过构建以基因种质为主导的全链条产业发展体系,优化了科技驱动模式;通过制定金桔市场标准和服务规范,提升产品定价权和市场话语权,优化了龙头企业带动模式;通过促进品牌与文化融合发展,完善品牌培育体系,优化了品牌营销带动模式;通过探索“新型经营主体+农户”的多元化经营模式,优化了“互联网+”农业带动模式;通过有效市场和有为政府有机结合,优化了优势主导产业带动和产业园区带动模式。R县特色农业联农带农机制仍存在很大的完善空间,建议地方政府进一步完善数字时代特色农业联农带农机制,强化农业新业态的联农带农作用,以促进共同富裕,降低社会风险。

In view of the inadequacy of the farmer-driven mechanism in China and the lack of obvious benefits for farmers,R County in northern Guangxi has explored the optimization path of the farmer-driven mechanism in characteristic agriculture.Through formulating kumquat market standards and service norms,enhancing product pricing power and market discourse power have optimized the leading enterprise driving mode;through promoting the integrated development of brand and culture,perfecting the brand cultivation system,the brand marketing driving mode has been optimized;through exploring the diversified business mode of“new management main body+farmers”,the“Internet+”agriculture driving mode has been optimized;through the effective market and the organic combination of the promising government,the dominant industry driving mode and industrial park driving mode have been optimized.The farmer-driven mechanism of R County still has a lot of room for improvement.It is suggested that the local government further improve the farmer-driven mechanism in the digital era,and strengthen the role of new agricultural industry in the farmer-driven mechanism,so as to promote common prosperity and reduce social risks.