文旅融合视域下黄河国家文化公园建设实践形态与旅游开发策略探析

On the Construction Practice Form and Tourism Development Strategyof Yellow River National Cultural Park from the Perspective ofIntegration of Literature and Tourism

文章梳理了宁夏黄河国家公园建设与旅游开发的现状,分析了存在问题及缘由,重点探讨文旅融合对黄河国家文化公园的辐射带动意义。同时,分析了黄河沿线省(区)的资源优势,提出应通过深入挖掘黄河文化资源,推进文化传承创新及加强旅游产品开发和营销推广等措施,促进黄河国家文化公园的可持续发展,使其文化旅游的品牌形象和影响力得到提升。

This paper combed the present situation of the construction and tourism development of Ningxia Yellow River National Park,analyzed the existing problems and reasons.The paper focused on the significance of the integration of literature and tourism to the radiation driven significance of Ningxia Yellow River National Cultural Park and other regions along the Yellow River basin.At the same time,this paper analyzed the resource advantages and location advantages of provinces(regions)along the Yellow River,and put forward some measures such as excavating the cultural resources of the Yellow River,promoting the innovation of cultural inheritance and strengthening the development and marketing of tourism products,etc.,to promote the sustainable development of the Yellow River National Cultural Park,so that its cultural tourism brand image and influence will be enhanced.