广西文遗视觉符号在丹泉酒文创产品设计中的应用研究

THE RESEARCH AND APPLICATION OF GUANGXI CULTURAL HERITAGE VISUAL SYMBOLS IN THE DESIGN OF DANQUAN LIQUOR CULTURAL AND CREATIVE PRODUCTS

文章选取广西代表性的文化遗产为研究对象,探讨文化遗产符号在酒类文创产品中的创新应用,构建基于广西文遗符号的丹泉酒旅游文创产品的设计方法。首先简述广西文化遗产的类型与符号载体,确定以花山岩画视觉符号作为主要研究对象,其次分析当前广西酒类产品的设计现状与存在问题,因此,对花山岩画视觉符号进行筛选转译,通过简化、夸张、重构等手法,将其与壮锦纹样融入丹泉酒文创产品中的设计实践。设计出一套专供丹泉旅游伴手礼的小罐酒文创产品。通过广西文遗视觉符号在丹泉酒文创产品中的设计实践,证实文遗符号与文创产品结合,可以赋予文化创意产品独特的文化内涵和情感价值,提升产品的认同度和吸引力,还能为文遗符号创新性转化,创造性应用提供新思路。

The article selects the representative cultural heritage in Guangxi as the research object,and discusses the innovative application of the cultural heritage symbol in the wine cultural and creative products,to construct the design method of Danquan wine tourism creative product based on Guangxi cultural relic symbol.First,the types and symbol carriers of Guangxi cultural heritage were briefly described,and then the visual symbols of pictographs in Huashan were identified as the main objects of study,based on this,the visual symbols of Huashan pictographs were screened and translated,and through simplification,exaggeration,reconstruction,etc.A set of design for Danquan tourism companion gift of small cans of wine creative products.Through the design practice of Guangxi cultural heritage visual symbol in Danquan liquor cultural and creative products,it is proved that the combination of cultural heritage symbol and cultural and creative products can endow cultural and creative products with unique cultural connotation and emotional value,enhance the recognition and attractiveness of products,but also for the cultural heritage symbol innovative transformation,creative application of new ideas.