基于田野调查的滩头年画文化创新设计探索

EXPLORATION OF CULTURAL INNOVATION DESIGN FOR TANTOU NEW YEAR PICTURES BASED ON FIELD RESEARCH

对湖南滩头年画文化创新产业发展现状及进展进行考察与分析。以滩头年画的历史底蕴与传承价值为背景,采用实地田野调查方法,考察了当前滩头年画保护与创新的成果,并针对过程中仍旧存在的“保护与开发利用的矛盾”“非遗传播片面化”等问题进行了反思与探索,构建了“基于用户体验的设计思维创新+符合时代主题的文化内涵创新+增加工艺属性的表现形式创新”的新时代滩头年画文化创新实践策略,并基于此策略研发了年画文创产品《刻·龍》木刻版画体验包。综合来看,当前滩头年画保护状况良好,并且在各方努力下已经取得了不少成功的文化创新成果。未来的滩头年画文创若能更加倾向于增强工艺属性的“体验式设计”,用现代视角为传统文化赋能,发展潜力将不容小觑。

The work aims to examine and analyze the current state and progress of the cultural innovation industry of Tantou New Year pictures in Hunan.The methodology is grounded in the historical heritage and inherited value of Tantou New Year pictures,employing field research methods to investigate the current achievements in the protection and innovation of Tantou New Year pictures.It also reflects on and explores the existing issues,such as the"conflict between protection and development"and the"one-sided dissemination of intangible cultural heritage."The results led to the construction of a cultural innovation practice strategy for the new era Tantou New Year pictures,which includes"user experience-based design thinking innovation+cultural connotation innovation in line with the theme of the times+performance form innovation with added craft attributes."Based on this strategy,the woodcut print experience package"Engraving·Dragon"was developed as a cultural and creative product.In conclusion,the current protection status of Tantou New Year pictures is generally good,and significant cultural innovation achievements have been made through various efforts.The future development potential of Tantou New Year pictures will be considerable if cultural and creative products can further enhance the"experience-oriented design"with a focus on craft attributes,empowering traditional culture with a modern perspective.