认知叙事视角下的城市家具设计策略

URBAN FURNITURE DESIGN STRATEGIES FROM A COGNITIVE NARRATIVE PERSPECTIVE

本文旨在从认知叙事的视角对城市家具的叙事类型进行分析,探讨认知叙事视角下的设计策略。以认知叙事理论为指导,深入研究用户对城市家具叙事的认知过程,并基于该过程,通过案例搜集、聚类分析,提出瞬时触发的叙事、基于行为的叙事和基于伴随文本的叙事三种不同类型的叙事方式。最终从3个层次维度提出了相应的设计策略:通过在本能层打破常规情节或利用相似性符号进行设计,加强感官刺激引发用户的体验兴趣;在行为层设置多层次的叙事互动方式,提升体验层次;在反思层把握叙事文本的内容,采用多点并述的呈现方式,传递完整的叙事理念。采用多层次的叙事设计策略,从叙事感知到叙事认知,层层深入地进行设计,获得更好的叙事性设计效果。

The work aims to analyze the narrative types of urban furniture from the perspective of cognitive narrative and explore design strategies within this perspective.Guided by cognitive narrative theory,the work delves into users’perception processes of narrative design in urban furniture.Based on this exploration,through case collection and cluster analysis,three different narrative types are identified:instantaneous-triggered narrative,behaviorbased narrative,and accompanying text narrative.Corresponding design strategies are proposed from three dimensions.First,breaking conventional plots or utilizing similarity symbols at the visceral level to enhance sensory stimulation and arouse users’experiential interest.Secondly,setting up multilevel narrative interaction modes at the behavioral level to enhance the level of experience.Lastly,at the reflective level,grasping the content of the narrative text and employing a multi-point presentation approach to convey a complete narrative concept.By adopting multi-level narrative experience strategies,from narrative perception to narrative cognition,design is conducted layer by layer to achieve better narrative design effects.