符号学视域下麻柳刺绣文创产品设计研究

RESEARCH ON THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS OF MALIU EMBROIDERY UNDER THE PERSPECTIVE OF SEMIOTICS

本研究旨在应用解析出的麻柳刺绣纹样,为四川广元地区文创产品的设计提供有效的思路和方法,并探讨其在文创产品设计中的应用价值。通过对文化符号的语构、语义和语用3个维度的深入解析,分析其与文创产品之间的共性并提取出其几何化、抽象化的视觉语言特征,再通过再造符号元素,将其成功运用于文旅产品的设计开发。最终,基于符号学理论,对麻柳刺绣纹样进行彻底的解析和整理,使得传统纹样得以作为传播媒介,为麻柳刺绣艺术的保护和传承起到重要的作用。

Analyzing the embroidery patterns of Maliu and applying them to the design of cultural and creative products offers a fresh approach for creative product design in the Guangyuan region of Sichuan.In order to achieve this goal,we analyze the cultural symbols from three dimensions:grammatical,semantic,and pragmatic,to reveal the similarities between embroidery patterns and creative product design.We extract the visual language features of geometric and abstract patterns from Maliu embroidery,and revamp its symbolic elements to use in cultural tourism product design.Through the application of semiotic theory to the analysis and organization of Maliu's embroidery patterns,traditional patterns are revitalized as instruments for communicating creativity,promoting the protection and inheritance of this art form.