“用即是美”:探究现代漆器的时尚魅力与品牌发展路径

“Use is beauty”:explore the fashion charm and brand development path of modern lacquerware

近年来,随着国家对传统工艺品牌的支持计划和《关于进一步加强非物质文化遗产保护工作的意见》的出台,现代漆器行业迎来了新的发展机遇并焕发出勃勃生机。同时,在新消费经济环境的影响下,现代漆器行业逐渐与当代审美特点进行对接。文中通过探究现代漆器的时尚魅力,融合现代时尚设计,使传统工艺回归生活。通过强化品牌建设,提升现代漆器在文化旅游消费市场中的占比,有助于现代漆器准确定位自身的文化价值,推动其转型升级和可持续发展。

In recent years,with the state’s support plan for traditional craft brands and the introduction of the Opinions on Further Strengthening the Protection of Intangible Heritage,the modern lacquer industry has ushered in new opportunities for development and is full of vitality.At the same time,under the influence of the new consumer economic environment,the modern lacquer industry is gradually docking with contemporary aesthetic characteristics.This paper explores the fashion charm of modern lacquerware,integrates modern fashion design,brings traditional craft back to life,strengthens brand construction,and increases the proportion of modern lacquerware in the cultural tourism consumption market.It will help modern lacquerware accurately position its cultural value and promote its transformation,upgrading and sustainable development.