基于产业价值链的科技赋能文化产业模式研究

Research on the Technology Empowered Cultural Industry Model Based on the Industrial Value Chain

在数字经济浪潮的席卷下,科技已全面赋能文化产业。科学技术成果应用不仅改变了文化产业创意、生产、传播和消费的传统模式,并且随着文化产业价值链的延伸,对文化产业的作用日益显著。本文基于文化产业价值链,梳理科技对文化产业的影响,将科技赋能文化产业划分为以下五种典型模式:要素聚合模式、工具更新模式、渠道拓展模式、场景创新模式、价值引领模式。在此基础上,总结科技赋能文化产业的特点,并针对如何把握和利用科技赋能文化产业模式、推动文化产业高质量发展提出相关建议。

Under the wave of digital economy,science and technology has fully empowered the cultural industry.The application of scientific and technological achievements has not only changed the traditional model of creativity,production,dissemination and consumption of the cultural industry,but also has an increasingly significant role in the cultural industry as the value chain of the cultural industry extends.Based on the cultural industry value chain,this article sorts out the impact of technology on the cultural industry,and divides technology-empowered cultural industries into the following five typical modelsincluding factor aggregation model,tool update model,channel expansion model,scene innovation model,and value leadership model.On this basis,the characteristics of science and technology empowering cultural industries are summarized,and suggestions are put forward on how to grasp and use technology to empower cultural industries and promote high-quality development of cultural industries.