从“知识”到“商品”:数字化时代“阅读”形态演变

From“Knowledge”to“Commodity”-The Evolution of the Form of“Reading”in the Digital Age

阅读是人们认知自我、社会和世界的主要方式。数字化技术的发展,引发了阅读形态的演变。阅读媒介从电子媒介发展至全感知媒介,作者角色从知识创作者演变为经济劳动者,读者从接受者演变为消费者,文本从思想作品演变为信息产品,主体关系从他者性走向为主体间性。立足中国语境,把握阅读知识形态与商品形态的关系,有利于辨析数字化时代阅读的特征与本质。

Reading is a major way for people to learn about themselves,society and the world.The development of digital technology has led to the evolution of reading forms.The medium of reading has evolved from electronic media to all-perceptual media,the role of authors has evolved from knowledge creators to economic laborers,readers have evolved from receivers to consumers,texts have evolved from works of thought to information products,and the subjective relationship has evolved from otherness to inter-subjectivity.Grasping the relationship between the form of reading knowledge and the form of commodity based on the Chinese context is conducive to analyzing the characteristics and nature of reading in the digital era.