智慧文旅背景下渼陂湖传统文化旅游服务平台开发路径研究

Path Research on Traditional Culture Tourism Service Platform Development of Mei Bei Lake Under the Background of Smart Cultural Tourism Integration

现代数字智慧技术的革新与应用为旅游和文化行业带来了深刻变革。“智慧旅游”“智慧景区”等全新命题不断涌现,加快了文旅深度融合进程。本文通过文献综述法、网络调研法和实地考察法,分析了我国陕西省西安市鄂邑区渼陂湖传统文化旅游资源的开发情况,总结出渼陂湖景区传统文化旅游服务资源开发路径。在深入研究案例与开发政策的基础上,本文构建了一个智慧文旅时代背景下渼陂湖传统文化旅游资源开发服务模式的框架。这一框架旨在通过协同开发与推广优化传统文化资源、智慧化转型传统文化旅游资源服务模式、智慧赋能传统文化空间改造以及开展具有地方特色的传统文旅活动等方式,实现文化与旅游的深度融合,以文化塑造旅游品质,以旅游传播文化魅力。同时,本文也提出了针对渼陂湖传统文化旅游资源开发的国际化发展策略与建议,以期在全球范围内推广和传播渼陂湖独特的传统文化旅游资源,为陕西省地方经济的繁荣和发展贡献力量。

The innovation and application of modern digital intelligence technology have brought profound changes to the tourism and cultural industries.New propositions such as"smart tourism"and"smart scenic spots"continue to emerge,accelerating the process of deep integration of culture and tourism.This article analyzes the development of traditional cultural tourism resources in Meibei Lake,Huyi District,Xi'an City,Shaanxi Province,China through literature review,online research,and field investigation,and summarizes the development path of traditional cultural tourism service resources in Meibei Lake Scenic Area.Based on in-depth research on case studies and development policies,this article constructs a framework for the development and service model of traditional cultural tourism resources in Meibei Lake under the background of the smart cultural tourism era.This framework aims to achieve a deep integration of culture and tourism through collaborative development and promotion of traditional cultural resources,intelligent transformation of traditional cultural tourism resource service models,intelligent empowerment of traditional cultural space transformation,and the development of traditional cultural tourism activities with local characteristics,shaping tourism quality through culture and spreading cultural charm through tourism.At the same time,this article also proposes international development strategies and suggestions for the development of traditional cultural tourism resources in Meibei Lake,in order to promote and disseminate the unique traditional cultural tourism resources of Meibei Lake globally,and contribute to the prosperity and development of the local economy in Shaanxi Province.