面向老年用户的智慧出行类APP用户体验研究

Research on the User Experience of Smart Travel App for Elderly Users

为探析智慧出行类APP的适老化设计思路,以老年人为研究对象,以SOR模型和TAM模型为理论框架,从用户体验的角度出发构建面向老年用户的智慧出行类APP用户体验概念模型。研究发现,交互体验和安全体验显著影响感知有用性、感知易用性和感知愉悦性,进而影响用户的使用意愿;感官体验显著影响感知易用性和感知愉悦性,对感知有用性的影响不显著;感知易用性显著影响感知有用性。研究结果可以为智慧出行类APP的适老化设计提供理论支持,进一步帮助老年人消除“科技恐惧症”和“数字鸿沟”,助力老年人出行便利。

To explore the design ideas for aging-appropriate intelligent travel apps,this study used older adults as the research subjects and employed the SOR model and technology acceptance model as theoretical frameworks.From the perspective of user experience,a user experience concept model for intelligent travel apps targeting older users was constructed.The study found that interactive and safety experiences significantly affect perceived usefulness,perceived ease of use,and perceived enjoyment,which in turn affect users’willingness to use the app.Sensory experience significantly affects perceived ease of use and enjoyment and has a non-significant effect on perceived usefulness.Perceived ease of use significantly affects perceived usefulness.These findings can provide theoretical support for the aging-appropriate design of intelligent travel apps,further helping older adults overcome“technology phobia”and the“digital divide”,and facilitating their travel convenience.