摘要
基于技术采用周期模型的视角,探讨了AIGC技术对设计师认知态度、设计素养以及非物质化能力的影响。通过定性与定量相结合的混合研究方法,结果显示设计师对AIGC技术的态度经历了从初期怀疑或中立逐渐转变为积极接受和认可。特别是,设计师认识到AIGC技术在提升设计效率、促进创意思维以及拓展设计可能性方面的潜力,从而提升了整体设计素养。结果揭示设计师从“早期大众”向“早期采用者”的态度演进,突显了教育和实践在促进技术采纳中的重要性。此外,通过设计教育和策略调整,可以进一步拓宽设计师自我发展的边界,强调持续学习和适应新技术对于维持设计领域竞争力和创新力的重要性。
From the perspective of the technology adoption lifecycle model,the impact of AIGC technology on designers' cognitive attitudes,design literacy,and dematerialization capabilities is explored.Using a mixed-method approach combining qualitative and quantitative research,the results show that designers' attitudes toward AIGC technology have shifted from initial skepticism or neutrality to positive acceptance and recognition.In particular,designers have recognized the potential of AIGC technology in enhancing design efficiency,fostering creative thinking,and expanding design possibilities,thereby improving overall design literacy.The findings reveal an evolution in designers' attitudes from the "early majority" to the "early adopters," highlighting the importance of education and practice in promoting technology adoption.Additionally,through design education and strategic adjustments,designers' personal development boundaries can be further expanded,emphasizing the importance of continuous learning and adaptation to new technologies for maintaining competitiveness and innovation in the design field.
作者
高一方
范凌
GAO Yifang;FAN Ling
