“拿破仑的军师”还是“阿基里斯之踵”:AIGC驱动数智时代游戏设计新变革

"Napoleon's Advisor" or "Achilles' Heel":AIGC Driven New Transformations in Game Design in the Era of Digital Intelligence

AIGC技术的兴起正在推动着游戏设计的本体属性和认知理念发生根本性重塑。为了探索AIGC浪潮下未来游戏的设计方式与生态构成会如何发展与进化,通过文献研究法、案例分析法和比较分析法,从游戏设计的叙事剧情、美术视觉、音效音乐、界面交互和系统机制等方面,探讨了AIGC技术在游戏设计领域的应用模式。AIGC技术可以降低游戏设计成本、丰富游戏内容、改变创作方式,但也存在情感表达缺失和游戏伦理面临新挑战等弱点。在AIGC语境下,游戏设计师的身份和职能、人机关系、游戏形态和规则、商业模式和组织结构等都将发生变革。因此,游戏设计师及研究者需要破除思维禁锢,开启前瞻思考,主动探索人机协作的新范式,以促进AIGC技术赋能游戏设计并实现深度交叉与融合。

The rise of AIGC technology is driving a fundamental reshaping of the ontological attributes and cognitive concepts of game design,to explore how the design methods and ecosystem composition of future games will evolve and develop under the AIGC wave,this article employs literature research,case study analysis,and comparative analysis methods to examine the application modes of AIGC technology in game design from the perspectives of narrative storytelling,visual art,sound effects and music,interface interaction,and system mechanisms,AIGC technology can reduce game design costs,enrich game content,and change creative methods,but it also has weaknesses such as a lack of emotional expression and new challenges facing game ethics.In the context of AIGC,the identities and functions of game designers,human-computer relationships,game forms and rules,business models and organisational structures will all change.Therefore,designers and researchers need to break free from mental constraints,initiate forward-looking thinking,and actively explore new paradigms of human-machine collaboration to promote the empowerment of game design by AIGC technology and achieve deep cross-integration.