乡村振兴视域下上饶市红色旅游发展研究

On Development of Red Tourism in Shangrao City from the Perspective of Rural Revitalization

在乡村振兴的视域下红色文化与旅游产业结合的乡村红色旅游发展前景广阔,在共同富裕的道路上大有可为。上饶市红色文化底蕴深厚,且交通便利,区位优势明显。但仍存在红色旅游发展品牌效应不显著、配套设施制度薄弱、资源整合创新力欠缺和专业人才缺乏等问题。因此,建议:(一)丰富宣传手段,借用新媒体赋能乡村振兴;(二)政府牵头组织,完善基础设施与市场标准制度;(三)培养专业人才,深挖红色旅游资源厚重底蕴。

From the perspective of rural revitalization,rural red tourism,the combination of red culture and tourism industry,has promising prospects for development and is expected to contribute a lot to common prosperity.Shangrao city boasts rich red culture,convenient transportation,and distinct geographical advantages,whereas there are some drawbacks such as less effective brads,weak supporting facilities and regulations,and a lack of resource integration and professional workers.Accordingly,countermeasures are put forward:(1)enriching publicity methods to empower rural revitalization with new media;(2)improving facilities and regulations for the market under the leadership of government organization;(3)cultivating professional workers to explore the profound red tourism resources.