视觉文化时代主流价值观认同机制的三维透视

A three-dimensional perspective on the identification mechanismof mainstream values in the age of visual culture

在“世界被把握为图像”的视觉文化时代,人们认识、感受与想象世界的交互方式发生了重大变化,在更深层次上重构着人们观看自我与观照世界的价值观。可以说,视觉文化已然成为人们的生活方式本身,内蕴着影响人们精神成长与意义建构的价值判断与存在样态。面对视觉文化世界的兴起,增进主流价值观认同必须有新的应对思路。这就要求,在本体论上善于把握主流价值观认同的视觉化建构机制,明晰其图像符号-图式符码-文化意象的生成意理,旨在触发受众快乐原则下的瞬时情感认同,引导现实原则下的抽象理性认同,最终形塑理想原则下的坚定信仰认同;在认识论上全面理解主流价值观认同的视觉化阐释机制,在对道器之辨、言意之辨、情理之辨的经典核心命题的回答中全面理解视觉化物质与精神对象的存在方式与状态,增强视觉文化时代下主流价值观认同的凝聚力与穿透力;在方法论上发挥好主流价值观认同的视觉化叙事机制,运用表征与交流的解读方式创造视觉世界、隐喻与转喻的修辞手法传递价值蕴含、渗透与召唤的表意功能缝合意义鸿沟,展现在终极价值呈现上的天然叙事优势,从而在最大程度上拓宽视觉叙事的应用价值与实践效益,提升主流价值观认同的视觉化效应。

In the era of visual culture,where“the world is perceived as images”,the ways people recognize,feel,and imagine the world have undergone significant changes,fundamentally reshaping their values regarding self-perception and worldview.Visual culture has become intrinsic to people’s lifestyles,encompassing value judgments and existential patterns that influence their spiritual growth and meaning construction.In response to the rise of visual culture,enhancing identification of mainstream values requires new approaches.Ontology requires grasping the visual construction mechanism of mainstream value identification,clarifying the generation and interpretation of image symbols,cultural imagery,and visual codes.This aims to evoke immediate emotional identification under the pleasure principle,guide abstract rational identification under the reality principle,and ultimately shape firm belief identification under the ideal principle.Epistemology necessitates a comprehensive understanding of the visual interpretation mechanism of mainstream value identification.By addressing classic core issues such as the distinction between the tangible and the intangible,the spoken and the implied,and the emotional and the rational,we can better understand the existence and state of visual material and spiritual objects,enhancing the cohesion and penetration of mainstream value identification in the visual culture era.Methodologically,it is essential to leverage the visual narrative mechanism of mainstream value identification.Utilizing representation and communication to create visual worlds,employing metaphorical and metonymic rhetorical techniques to convey value content,and bridging meaning gaps through implication and invocation can showcase the natural narrative advantages of ultimate value presentation.This approach will maximize the application value and practical benefits of visual narratives,enhancing the visual effects of mainstream value identification.