网络意识形态视域下“数字崇拜”的样态嬗变与风险防控

The evolution and risk control of“digital worship”from the perspective of network ideology

“数字崇拜”是一种因对数字技术过度依赖而造成的数字遮蔽事实、数字主导话语以及数字引领价值的颠倒性社会现象,是资本逻辑推动下的一股社会思潮。在“数字崇拜”的社会背景下,大众容易丧失理性判断的意识形态认知基础、形成物化的意识形态心理依赖,甚至成为“数字崇拜”的意识形态信徒。网络化世界是“数字崇拜”思潮的现实土壤,网络为“数字崇拜”的产生提供了环境条件并助推了“数字崇拜”思潮的蔓延。“数字崇拜”从数据主义到数字资本主义、再到数字拜物教的样态嬗变过程体现了其意识形态化的重要特征与未来趋势。“数字崇拜”的信徒认为“数字即信仰”,表现出对数字技术、数字价值的过度追崇,甚至围绕数字来建构社会价值体系和判断标准。在网络意识形态领域,“数字崇拜”不断影响网络意识形态阵地建设,争夺网络意识形态话语权,挑战马克思主义在意识形态领域的指导地位。因此,要有效防控“数字崇拜”造成的网络意识形态风险,前提是培育提升社会大众的数字主体意识;风险防控关键是推进数字社会治理体系和治理能力现代化,消解数字资本的意识形态侵蚀;风险防控保障需巩固马克思主义在意识形态领域的指导地位,构筑以人为本的数字正义空间。

“Digital worship”is a social phenomenon driven by over-reliance on digital technology,leading to the distortion of facts,dominance of digital discourse,and inversion of values,propelled by capitalist logic.In such a context,the public may lose their foundation of rational ideological judgment,develop a materialized ideological dependence on digital technology,and even become“believers”of digital worship.The networked world serves as the breeding ground for digital worship,providing the environment for its emergence and facilitating its spread.The transformation of digital worship from dataism to digital capitalism,and eventually to digital fetishism,reflects its increasing ideological nature and future trajectory.Followers of digital worship perceive“digital as faith”,excessively idolizing digital technology and values,and constructing societal value systems and standards based on digital metrics.In the realm of network ideology,digital worship influences the construction of ideological strongholds,competing for discourse power and challenging the Marxist guiding role in ideological matters.To effectively mitigate the risks posed by digital worship in network ideology,it is essential to cultivate the public’s awareness of digital subjectivity.The key to risk prevention lies in advancing the modernization of digital governance and capabilities to counteract the ideological erosion of digital capitalism.Moreover,safeguarding against these risks requires reinforcing the guiding role of Marxism in the ideological sphere and creating a human-centered space for digital justice.