符号学理论视角下的农产品品牌设计构建探析

Exploration of Agricultural Brand Design Construction from the Perspective of Semiotics Theory

文章以符号学理论为视角,探讨索绪尔符号学和皮尔斯符号学理论框架下的农产品品牌设计构建。文章通过理论分析和实证研究,揭示了农产品品牌设计中符号的运用策略,指出符号学在农产品品牌构建中的核心地位及其价值;通过实证研究探讨了符号学理论指导下的农产品品牌设计在实际操作层面的应用效果和优化路径,旨在为农产品品牌的创新设计提供理论依据与实践参考,推动农产品品牌实现从产品到文化的转型发展,提升市场竞争力,增加农业农民收入,推动农村经济发展。

This paper takes semiotics theory as the perspective to explore the construction of agricultural product brand design under the theoretical framework of Saussure s semiotics and Pierce s semiotics.Through theoretical analysis and empirical research,it reveals the strategy of using symbols in the brand design of agricultural products,and points out the core position of semiotics in the construction of agricultural product brands and its value.Through empirical research,the thesis explores the application effect and optimization path of agricultural product brand design under the guidance of semiotics theory at the practical operation level,aiming to provide theoretical basis and practical reference for the innovative design of agricultural product brand,to promote agricultural product brand to realize the transformation and development from product to culture,to enhance the market competitiveness,to increase the income of agriculture and farmers,and to promote the development of rural economy.