人工智能助推体育产业高质量发展:时代机遇、现实挑战与应对方略

Artificial Intelligence Boosts High-Quality Development of Sports Industry:Opportunities,Challenges and Countermeasures

充分发挥人工智能对体育产业高质量发展的助推作用,是体育产业转型升级的必然要求,更是实现体育强国目标的关键一环。综合运用文献资料调研、逻辑分析等方法,阐释人工智能推动我国体育产业高质量发展的理论逻辑、时代机遇及现实挑战,并提出应对方略。研究认为,人工智能助推体育产业高质量发展的理论逻辑在于提高了体育产业的管理效率、生产效率和创新效率。研究发现,人工智能助推体育产业高质量发展在技术、数据、政策、市场方面迎来了发展机遇,但同样也面临着技术、安全、人才、伦理方面的现实挑战。据此,提出应对方略:实施技术创新驱动战略,助力智能转型;构建生态安全防护格局,夯实安全根基;推动多元主体参与育人,消除人才缺口;建立多方协同共管体系,化解伦理冲突。

It is an inevitable requirement for the transformation and upgrading of the sports industry to give full play to the role of artificial intelligence(AI)in boosting the high-quality development of the sports industry,which is a key part of achieving the goal of a leading sporting nation.The methods of literature review and logical analysis and other methods were used to explain the theoretical logic,opportunities and challenges of AI to promote the high-quality development of China’s sports industry,and to put forward countermeasures.It was concluded that the theoretical logic of AI in promoting the high-quality development of sports industry lay in improving the efficiency of management,production and innovation of the industry.It was found that AI fuelling the high-quality development of the sports industry has ushered in development opportunities in terms of technology,data,policies and markets,but it also faces challenges in terms of technology,security,talents and ethics.Accordingly,the following countermeasures were proposed:implementing a technology innovation-driven strategy to facilitate intelligent transformation,building an ecological security protection pattern to consolidate security foundation,promoting the multi-subjects in sports education to eliminate the talent gap,and establishing a multi-party collaborative management system to resolve ethical conflicts.