促进乌鲁木齐市农业与旅游业融合共赢的实证研究

An Empirical Study on Promoting Win-Win Integration of Agriculture and Tourism in Urumqi City

旅游业与农业的协同耦合发展是推动乡村振兴战略落实的重要渠道,为农村经济的发展指明了发展方向。在研究旅游业与农业的相互协同发展时,根据对国内和国外文献的查阅,利用耦合模型和指标对农业和旅游业进行了分析,结合乌鲁木齐市的发展实际,以2016—2022年乌鲁木齐市截面数据进行耦合度和协调的比较,并根据测算结果进行归类分析。结果表明:乌鲁木齐市这2个产业子系统的耦合协调程度还处于初级阶段,农旅融合缺乏深度,旅游产品单一,资金投入不足等,阻碍了地方经济的可持续发展和旅游业竞争力的提升。针对乌鲁木齐市农旅融合问题,需要提高旅游产品多样性和创新性,提升农业技术水平和服务水平,增加资金投入和加强统一管理等,实现农业和旅游业之间的协调发展,推动农旅融合深度融合。

The synergistic coupling development of tourism and agriculture is an important channel to promote the implementation of the rural revitalization strategy,which points out the development direction for the development of rural economy.In studying the mutual synergistic development of tourism and agriculture,based on the review of domestic and foreign literature,the coupling model and indicators were used to analyze the agriculture and tourism industries,combined with the actual development of Urumqi City,and the comparison of the coupling degree and coordination was carried out with the cross-section data of Urumqi City for the years of 2016-2022,and categorized and analyzed based on the results of the measurements.The results show that the degree of coupling and coordination of these two industrial subsystems in Urumqi City is still in the primary stage,and the lack of depth in the integration of agriculture and tourism,the single tourism product,and the insufficient capital investment hinder the sustainable development of the local economy and the enhancement of the competitiveness of the tourism industry.To address the problem of agricultural and tourism integration in Urumqi City,it is necessary to improve the diversity and innovativeness of tourism products,enhance the level of agricultural technology and services,and strengthen capital investment and unified management,etc.,so as to realize the coordinated development between agriculture and tourism,and to promote the in-depth integration of agricultural and tourism integration.