乡村振兴背景下乡村旅游电子商务发展研究

Research on Rural Tourism E-Commerce Development under the Background of Rural Revitalization

我国乡村旅游业近年来遭遇游客数量和旅游消费显著下滑的困境,乡村旅游发展多年处于停滞状态。然而,随着旅游市场的逐步回暖,乡村旅游业亟需进行转型升级以应对新的市场环境。为了满足旅游消费者日益多样化的需求,构建一个以游客需求为导向的创新型乡村旅游电子商务模式变得至关重要。这一模式不仅是推动中国乡村旅游业稳步前行的关键,也是实现乡村振兴战略的重要途径。

In recent years,China’s rural tourism industry has encountered a significant decline in the number of tourists and tourism consumption,and the development of rural tourism has been stagnant for many years.However,with the gradual recovery of the tourism market,the rural tourism industry urgently needs to undergo transformation and upgrading to cope with the new market environment.In order to meet the increasingly diverse needs of tourism consumers,it is crucial to build an innovative rural tourism e-commerce model guided by tourist demand.This model is not only the key to promoting the steady progress of China's rural tourism industry,but also an important way to realize the rural revitalization strategy.