长江经济带蔬菜区域公用品牌发展现状、主要问题及对策

The Development Status,Main Problems and Countermeasures of Regional Public Brands of Vegetables in Yangtze River Economic Belt

长江经济带作为中国重要的经济区域,其蔬菜产业的发展对于区域农业发展及经济繁荣具有重要意义。通过对长江经济带蔬菜区域公用品牌数量及地理分布、产品种类及分布、品牌声誉等方面进行梳理,从品牌分布不平衡、品牌影响力有限以及品牌维护机制不完善等方面提出了存在的主要问题。建议做好品牌战略规划,促进品牌协调发展;挖掘品牌优势,提高品牌影响力;加强品牌维护,助力品牌健康发展;推动科技赋能,提升品牌竞争力,为促进长江经济带蔬菜产业高质量发展提供借鉴与参考。

As an important economic region in China,the development of vegetable industry in the Yangtze River Economic Belt is of great significance to regional agricultural development and economic prosperity.By sorting out the number and geographical distribution,types and distribution of products,brand reputation of public brands in the vegetable area of the Yangtze River Economic Belt,the main problems are put forward from the aspects of unbalanced brand distribution,limited brand influence and imperfect brand maintenance mechanism.It is recommended to formulate a comprehensive brand strategy plan and promote the coordinated development of the brand;excavate brand advantage and improve brand infl uence;enhance brand protection and maintenance and help the healthy development of the brand;promote scientific and technological empowerment and enhance brand competitiveness,and provide reference for promoting the high-quality development of the vegetable industry in the Yangtze River Economic Belt.