智媒时代综合社科类出版机构微博传播网络研究——基于社会网络视角

Research on Weibo Communication Network of Comprehensive Social Science Publishing Institutions in the Era of Intelligent Media:From the Perspective of Social Networks

在智媒时代,传播主体、渠道和内容都发生了变化,其给厘清综合社科类出版机构的信息传播行动者网络以及其如何与受众建立稳定强关系的传播网络等问题带来挑战。基于社会网络视角,采用社会网络分析法,对9家综合社科类出版机构微博账号发布的信息进行了量化分析。研究结果表明,智媒时代综合社科类出版机构微博传播网络信息由信源发出后,经意见领袖和平台进一步传递至普通用户;在这一过程中,意见领袖具有桥接作用,其通过日常互动将信源和受众间的弱关系转化为强关系,且呈现圈子式的网络特征。

In the era of intellectual media,the main body,channels and contents of communication have changed,which brings a challenge to clarifying the network of information dissemination for the comprehensive social science publishing agency and how they establish a stable and strong communication network with the audience.Based on the perspective of social networks,this paper uses social network analysis method to quantify the information published by the Weibo accounts of nine comprehensive social science publishing institutions.The research results indicate that in the era of intelligent media,the Weibo dissemination network information of comprehensive social science publishing institutions is sent out by the sources and further transmitted to ordinary users through opinion leaders and platforms;During this process,the opinion leaders play a bridging role,transforming the weak relationship between the source and the audience into a strong relationship through daily interaction,and presenting the characteristics of a circle-style network.