网络公共事件中的意识形态风险及其应对策略

The Ideological Risks in Online Public Events and Coping Strategies

网络公共事件是现实矛盾在网络空间的舆论形态的反映,为民众参与公共生活提供了重要的暂时性场域,同时也催生了意识形态工作的新型阵地。在网络公共事件的生发过程中,社会问题的凸显考验主流意识形态的理论解释力、多样化社会思潮争夺主流意识形态的主导话语权、谣言与消极思想解构民众对主流意识形态的认同、娱乐消费化取向削弱主流意识形态的社会影响。为此,要坚持党的领导、以人民为中心、解决与解释问题相统一、依法上网管网治网等治理原则;构建由官方主体、中介主体、参与主体以及专家主体等多主体协作的治理体系;创建针对关键问题重点群体的科技型精准治理模式,以化解相应风险。

Online public events are a reflection of public opinion forms of real contradictions in the cyberspace,providing an important temporary domain for people to participate in public life,and also giving rise to new fronts for ideological work.In the process of the emergence of online public events,the highlighting of social issues tests the theoretical interpretive power of the mainstream ideology,diverse trends of social thought compete for the dominant discourse power of the mainstream ideology,rumors and negative thoughts deconstruct people′s identification with the mainstream ideology,and the orientation of entertainment and consumption weakens the social impact of the mainstream ideology.To address this,it is necessary to adhere to the governance principles of the Party′s leadership,people-centeredness,the unity of problem-solving and interpretation,and the rule of law in cyberspace management,to build a collaborative governance system involving multiple entities including official entities,intermediary entities,participating entities,and expert entities,and to create a technology-based precision governance model targeting key issues and groups to resolve corresponding risks.