乡村振兴背景下农产品跨境电商发展对策

Countermeasures for Development of Cross-Border E-Commerce of Agricultural Products in Context of Rural Revitalization

基于国家乡村振兴战略的政策背景,阐述了农产品跨境电商在促进农村经济发展中的重要作用。分析了农产品跨境电商在全球化背景下的发展现状及面临的主要问题。提出了乡村振兴背景下农产品跨境电商发展的对策建议:加快农业标准化建设,提升农产品质量;优化农产品供应链与物流体系;坚持特色化与品牌化并重发展;利用数字技术拓宽农产品推广渠道,建立综合规范系统等。

Based on the policy background of the national rural revitalization strategy,the important role of cross-border e-commerce of agricultural products in promoting rural economic development was described.The development status quo of cross-border e-commerce of agricultural products in the context of globalization and the main challenges were analyzed.In the context of rural revitalization,the countermeasures and suggestions for the development of cross-border e-commerce of agricultural products were put forward:accelerating the construction of agricultural standardization,improving the quality of agricultural products,optimizing the supply chain and logistics system of agricultural products,insisting on the equal development of specialization and branding,using digital technology to broaden the promotion channels of agricultural products,and establishing a comprehensive normative system,etc.