乡村振兴战略背景下汕尾非遗元素在农产品包装中的设计应用

Design and Application of Shanwei Intangible Cultural Heritage Elements in Packaging of Agricultural Products under the Background of Rural Revitalization Strategy

乡村振兴战略实施后,广东省汕尾市的各乡村建设均有较大突破,环境、文化、物质等方面协同发展。在开拓乡村发展路径过程中,可优先考虑将地方传统文化元素和地方特色产品包装进行融合设计创新,利用包装设计构建乡村及其农产品的新型品牌形象,以宣传和推广乡村振兴的特色成果。

After the implementation of the rural revitalization strategy,the rural construction of Shanwei City in Guangdong Province has made a great breakthrough,and the environment,culture,material and other aspects of coordinated development.In the process of opening up the path of rural development,priority can be given to the integration of local traditional cultural elements and local characteristic product packaging design innovation,the use of packaging design to build a new brand image of the countryside and its agricultural products,in order to publicize and promote the characteristic results of rural revitalization.