乡村文化创意产品设计研发——以宁夏“稻渔空间”为例

Design and Development of Rural Cultural Creative Products——A case Study of“Rice-Fishing Space”in Ningxia

本文以乡村振兴政策为理论依托,利用乡村文化设计具有本土特色的文创产品,期望通过乡村文创产业活跃乡村市场。基于罗宾·威廉姆斯(Robin Williams)提出的亲密性、对齐性、重复性、对比性四大设计原则,利用“稻渔空间”的特色文化元素,探索乡村文创产品研发路径。乡村文创的研发要注重物质资源与非物质文化的应用,保证产品的可观、可买及可用性。

Based on the theory of rural revitalization policy,this paper designs cultural and creative products with local characteristics by using rural culture,hoping to invigorate the rural market through rural cultural and creative industry.Based on the four design principles of intimacy,alignment,repeatability and contrast proposed by Robin Williams,the paper uses the characteristic cultural elements of“rice and fish space”to explore the development path of rural cultural and creative products.The research and development of rural cultural innovation should pay attention to the application of material resources and non-material culture,and ensure the considerable,purchasable and usable products.