文创包装设计创意构思与传达效果分析

Analysis of Creative Conception and Communication Effect of Cultural and Creative Packaging Design

近年来,随着人们消费观念的变化,对文创产品包装的要求也越来越高。面对不同受众群体的多元要求以及市场竞争的加剧,文创产品包装需要体现的内涵元素越来越多,发挥的作用也越来越大。本文在分析文创包装设计创意构思的基础上融入绿色环保理念,以期为提升文创包装设计的视觉传达效果提供借鉴。

In recent years,with the change of people’s consumption concept,the requirements for the packaging of cultural and creative products are becoming higher and higher.In the face of the diverse requirements of different audience groups and the intensification of market competition,the packaging of cultural and creative products needs to reflect more and more connotation elements,and its role is also getting bigger.Based on the analysis of the creative idea of cultural and creative packaging design,this paper integrates the concept of green environmental protection in order to provide reference for improving the visual communication effect of cultural and creative packaging design.