“福文化”在非遗产品包装设计中的应用策略

The Application Strategy of“Fu Culture”in the Packaging Design of Intangible Cultural Heritage Products

“福文化”融入非遗产品包装设计属于一项创新性的举措,既能够凸显非遗产品的文化内涵,又能提升非遗产品包装设计的质量与效果,更能充分彰显非遗产品的历史底蕴、内涵价值。本文对“福文化”作出概述,分析“福文化”在非遗产品包装中的应用价值,并提出相应设计策略。

The integration of“Fu culture”into the packaging design of intangible cultural heritage products is an innovative measure,which can not only highlight the cultural connotation of intangible cultural heritage products,but also improve the quality and effect of the packaging design of intangible cultural heritage products,and fully highlight the historical heritage and connotation value of intangible cultural heritage products.This paper gives an overview of“Fu culture”,analyzes the application value of“Fu culture”in the packaging of intangible cultural heritage products,and puts forward corresponding design strategies.