基于产品服务系统的产品包装设计策略研究

Research on Product Packaging Design Strategy Based on Product Service System

随着商业环境的不断变化,产品服务系统成为了现代商业领域中越来越重要的概念。产品服务系统关注的是产品或服务的整体体验,而不仅是单一的产品或服务本身。产品包装设计在产品服务系统中占据重要地位,它不仅影响消费者体验,还对企业形象产生深远影响。本文介绍了产品服务系统的理念,探讨如何将产品服务系统理念应用到产品包装设计过程中,通过具体案例分析了产品服务系统的产品包装设计策略。将产品服务系统与产品包装设计相结合,能为企业的可持续发展提供新的思考方向。

With the continuous change of the business environment,the product service system has become an increasingly important concept in the modern business field.Product service systems focus on the overall experience of a product or service,not just a single product or service itself.Product packaging design occupies an important position in the product service system,which not only affects the consumer experience,but also has a profound impact on the corporate image.This paper introduces the concept of product service system,discusses how to apply the concept of product service system to the process of product packaging design,and analyzes the product packaging design strategy of product service system through specific cases.The combination of product service system and product packaging design can provide a new thinking direction for the sustainable development of enterprises.