中国白酒酒标设计策略研究

Research on Chinese Liquor Label Design Strategy

本文在分析白酒酒标类型和功能的基础上,介绍酒标上包含的主要内容,梳理酒标的材料和印制工艺,以期从年轻消费者的需求出发,通过运用书法字体、增加趣味、开展系列化、提供定制等设计策略,提升白酒品牌的知名度。

Based on the analysis of the types and functions of liquor labels,this paper introduces the main contents of liquor labels,sorts out the materials and printing processes of liquor labels,in order to improve the popularity of liquor brands by using calligraphy fonts,adding interest,carrying out serialization,providing customization and other design strategies from the needs of young consumers.