以“过早”文化为主题的IP设计

IP Design with the Theme of“Breakfast”Culture

本研究以武汉的“过早”文化为灵感来源,以美食小精灵和汉服小女孩为主要元素。通过设计可爱的小精灵,将武汉特色美食形象化,同时加入汉服小女孩元素,突出传统文化融合。此设计蕴含了商业开发和文化传承的双重价值,并可通过社交媒体、周边产品等多种方式推广,旨在展示和传播武汉“过早”文化的独特魅力,吸引更多人关注与喜爱。

This study takes the“premature”culture of Wuhan as inspiration,mainly with food elves and little girls in Hanfu as elements.Through the design of cute elves,the characteristic food of Wuhan is visualized,and the elements of little girls in Hanfu are added to highlight the integration of traditional culture.This design contains the dual value of commercial development and cultural inheritance,and can be promoted through social media,peripheral products and other ways,aiming to display and spread the unique charm of Wuhan’s“premature”culture and attract more people’s attention and love.