基于多感官体验的传统手工食品包装设计研究

Research on Traditional Handmade Food Packaging Design Based on Multi-Sensory Experience

包装是消费者与品牌和产品的第一接触点。当下,将多感官体验融于包装设计已成为打造成功产品包装的重要手段。本文通过文献阅读和案例研究,引入视觉、嗅觉、触觉等感官元素的包装案例,探讨将多感官体验融于传统手工食品包装设计的可行性方法及建议,旨在提升传统手工食品的品牌力、体验感,以帮助传统手工食品在日益激烈的市场竞争中获得更多发展空间,同时对其所蕴含的传统历史和地域文化进行传播。

Packaging is the first point of contact for consumers with brands and products.At present,the integration of multi-sensory experience into packaging design has become an important means to create successful product packaging.Through literature reading and case study,this paper introduces packaging cases of sensory elements such as vision,smell and touch,and discusses feasible methods and suggestions for integrating multi-sensory experience into the packaging design of traditional handmade food,aiming to enhance the brand power and sense of experience of traditional handmade food,so as to help traditional handmade food obtain more development space in the increasingly fierce market competition.At the same time,the traditional history and regional culture contained in it are disseminated.