罗山皮影文化元素在文创产品包装中的应用

Application of Luoshan Shadow Play Cultural Elements in Packaging of Cultural Creative Products

皮影戏是我国的传统民间艺术,包涵人类与社会的诸多文化元素,从侧面反映出人们生活的文化形式,其艺术体系继承了当地数百年来的文化脉络。罗山皮影文化元素形式多样且特色鲜明,是传承与弘扬罗山皮影文化的重要载体,也是将地域性非遗文化特色与现代包装设计深度融合与创新的灵感源泉。本文通过分析罗山皮影艺术的文化优势,研究其文化元素的视觉转译方式,以及其在文创产品包装设计中的应用价值,从而扩展罗山皮影的传播场域,推动非遗文化焕发新的活力。

Shadow play is a traditional folk art in China,which contains many cultural elements of human and society,reflecting the cultural form of people’s life from the side,and its artistic system inherits the local cultural context for hundreds of years.Luoshan shadow play cultural elements have various forms and distinct characteristics,which is an important carrier for inheriting and carrying forward Luoshan shadow play culture,and also a source of inspiration for deeply integrating and innovating regional intangible cultural characteristics with modern packaging design.This paper analyzes the cultural advantages of Luoshan shadow play art,studies the visual translation methods of its cultural elements,and its application value in the packaging design of cultural and creative products,so as to expand the dissemination field of Luoshan shadow play and promote the intangible cultural heritage culture to radiate new vitality.