浅谈产品定位在商业包装设计中的作用

On the Function of Product Positioning in Commercial Packaging Design

在当今市场竞争日益激烈的环境下,商业包装设计成为了企业产品推广的关键环节。产品定位作为市场策略的核心,对包装设计具有深远影响。本研究旨在探讨产品定位在商业包装设计中的作用,分析其如何提升品牌形象、吸引消费者并促进销售。通过深入研究,期望为企业提供有针对性的包装设计思路,以增强市场竞争力,实现商业价值的最大化。本研究不仅具有理论价值,更对实际操作有重要指导意义。

In today’s increasingly competitive market environment,commercial packaging design has become a key link of enterprise product promotion.As the core of marketing strategy,product positioning has a profound impact on packaging design.The purpose of this study is to explore the role of product positioning in commercial packaging design and analyze how it enhances brand image,attracts consumers and promotes sales.Through in-depth research,it is expected to provide targeted packaging design ideas for enterprises to enhance market competitiveness and maximize commercial value.This study not only has theoretical value,but also has important guiding significance for practical operation.