工匠精神视角下老字号产品包装设计策略探讨

Discussion on Packaging Design Strategy of Time-Honored Brand Products from the Perspective of Craftsman Spirit

工匠精神作为一种追求极致、精益求精的精神理念,基本内涵包括严谨专注、精雕细琢等。工匠精神不仅体现在工匠对产品的精心打磨上,也体现在对产品包装设计的精心策划上。老字号产品包装设计不仅是产品外观的呈现,更是品牌文化、历史传承和审美价值的体现。因此,在工匠精神的视角下对老字号产品的包装设计进行策略探讨,具有重要的现实意义和理论价值。

As a spiritual concept of pursuing perfection and striving for excellence,the basic connotation of craftsman spirit includes rigorous focus and meticulous carving.The craftsman spirit is not only reflected in the craftsman’s careful polishing of the product,but also in the careful planning of the product packaging design.Time-honored product packaging design is not only the presentation of product appearance,but also the embodiment of brand culture,historical inheritance and aesthetic value.Therefore,it is of great practical significance and theoretical value to discuss the strategy of packaging design of time-honored products from the perspective of craftsman spirit.