基于电子商务视角的吉林省老字号品牌创新发展研究

Research on the Innovative Development of Time-Honored Brands in Jilin Province from The Perspective of E-Commerce

老字号品牌的概念源于中国,即传承多年、具有较高历史文化价值和商业价值的品牌。吉林省老字号品牌伴随着几代人成长,曾是引领吉林省消费市场变迁的弄潮儿,发展至今面临诸多挑战,亟需在数字经济时代的背景下重新理解市场,找到在电商时代的传承方法。本文将针对如何通过视觉上的创新设计,有效传承活化吉林省老字号品牌,使其在电子商务时代得到发展。

The concept of time-honored brands originated from China,that is,brands that have been passed on for many years and have high historical and cultural value and commercial value.Growing up with several generations,the time-honored brands of Jilin Province used to lead the changes of the consumer market in Jilin Province.So far,they are faced with many challenges.It is urgent to re-understand the market in the context of the digital economy era and find the inheritance method in the era of e-commerce.This paper will focus on how to effectively inherit and activate Jilin Province’s time-honored brand through visual innovation design,so that it can develop in the era of e-commerce.