“培育制造名城建设幸福株洲”背景下株洲城市IP形象设计研究

Research on the City IP Image Design of Zhuzhou under the Background of“Cultivating a Famous Manufacturing City and Building a Happy Zhuzhou”

打造IP形象是塑造城市品牌、传播城市理念的有效途径。近年来,“培育制造名城、建设幸福株洲”已成为株洲城市发展的新定位,在此背景下,本研究阐释了城市IP形象的内涵,剖析了株洲城市IP形象的设计主题,并围绕“培育制造名城、建设幸福株洲”理念提出了株洲城市IP形象的设计原则,总结归纳了设计策略。最后,本研究对株洲城市IP形象及其周边衍生产品进行了设计创作,以期为相关理论研究和行业实践提供参考依据。

Creating an IP is an effective way to shape a city’s brand and promote city’s concepts.In recent years,“cultivating a famous manufacturing city and building a happy Zhuzhou”has become a new positioning for the development of Zhuzhou.Under this background,this study explained the connotation of city IP image,analyzed the design theme of Zhuzhou’s city IP image,and proposed the design principles of Zhuzhou’s city IP image around the concept of“cultivating a famous manufacturing city and building a happy Zhuzhou”.The design strategies are summarized.Finally,this study designed the city IP image of Zhuzhou and its derivative products,in order to provide reference for relevant theoretical research and design practice.