摘要
随着时代与科技进步,海洋环境保护成为当下的重要议题。二次元作为平面虚拟世界的艺术创意新表达,与之相关的文创产品研发现显出强大的市场潜力。本文针对当下涉海文创研发市场存在问题进行分析,借助涉海文创项目媒体艺术创作实践探索,提出挖掘地方文化优势、突出形式内涵互渗、强化开发实用性、提升文创品牌意识相关的解决思路与探究方法,以期助力业界设计打造出具有二次元艺术特色的现代涉海文创产品。
With the progress of The Times and science and technology,Marine environmental protection has become an important issue at present.As a new expression of artistic creativity in the plane virtual world,the research and discovery of the related cultural and creative products show a strong market potential.This paper analyzes the existing problems in the current market of sea-related cultural and creative research and development,and with the help of media art creation practice exploration of sea-related cultural and creative projects,proposes solutions and exploration methods related to tapping local cultural advantages,highlighting the form connotation interpenetration,strengthening development practicability,and enhancing cultural and creative brand awareness.In order to help the industry to design and create modern sea-related cultural and creative products with the characteristics of secondary art.
作者
胡颖璨
段欣珏
张静
张青荣
HU Ying-can;DUAN Xin-jue;ZHANG Jing;ZHANG Qin-rong(Jiangsu Ocean University,Lianyungang 222005,China)
出处
《绿色包装》
2024年第9期169-172,177,共5页
Green Packaging
基金
江苏海洋大学2023年大学生创新创业训练计划立项项目(海洋强国背景下的涉海文创二次元视角设计研发2023640)研究成果。
关键词
二次元
海洋文化
文创产品
海洋环境保护
two dimensions
marine culture
cultural and creative products
marine environmental protection