基于山海文化发掘的IP形象设计研究

Research on IP Image Design Based on Mountain and Sea Culture Excavation

连云港特定的多元民族文化结构为其山海文化赋予了丰富内涵。本文立足于各地山海文化研究现状,思考地域文化融入高校IP形象设计创新问题,制定解决方案与实施策略。借助设计实践,开展高校形象宣传和文化推广研究,探索体现地域文化特色的高校IP角色形象设计思路,以及相关包装设计及衍生产品推广路径。意在深入挖掘地域性山海文化内核,借助现代艺术设计创新思路和方法,开展IP形象设计应用研究,以期为学界关于地域化IP形象设计的研究提供多项理论研究参考。

The specific multi-ethnic cultural structure of Lianyungang has endowed its mountain and sea culture with rich connotations.Based on the current research status of mountain and sea culture,this paper considers the integration of regional culture into the innovation of university IP image design,and formulates solutions and implementation strategies.With the help of design practice,research on university image publicity and cultural promotion is carried out,and ideas on university IP character image design reflecting regional cultural characteristics are explored,as well as related packaging design and derivative product promotion paths.This paper aims to dig deep into the core of regional mountain and sea culture,and carry out application research of IP image design with the help of innovative ideas and methods of modern art design,in order to provide a number of theoretical research references for the research of regional IP image design in the academic circle.