国潮风与中国风设计元素在海报设计中的应用比较研究

China-fashion Comparative Study on the Application of Wind and Chinese Wind Design Elements in Poster Design

随着潮流文化的兴起和国民大国意识的增强,国潮风与中国风设计元素在海报设计中得到了广泛应用,成为现代视觉传达的重要组成部分。本文旨在探讨国潮风与中国风设计元素在海报设计中的应用及其异同之处,通过对比分析两种风格的设计元素在海报设计中的具体应用案例,揭示两者在表现形式、色彩运用、构图方式等方面的异同点。同时,本文还探讨了如何更好地将这两种设计元素融入海报作品中,创作出既符合现代审美又具有文化底蕴的优秀作品。

With the rise of trend culture and the enhancement of the national awareness of great power,China-fashion style and Chinese style design elements have been widely used in poster design,and become an important part of modern visual communication.This paper aims to explore the application and similarities of China-fashion style and Chinese style design elements in poster design,by comparing and analyzing the specific application cases of the two styles of design elements in poster design,to reveal the similarities and differences between the two elements in the form of expression,color application,composition and other aspects.At the same time,this paper also discusses how to better integrate these two design elements into the poster works to create excellent works that are both in line with the modern aesthetic and cultural heritage.