差错管理氛围对社区居民持续参与旅游发展的影响研究

The effects of error management climate on community residents′continuous participation in tourism development

差错难以避免,而在旅游社区中,如何妥善应对居民在旅游服务过程中的差错,不仅关系着居民能否持续参与旅游发展,更是决定当地旅游能否实现永续发展的关键所在。文中聚焦云南石林,通过实证研究发现:良性的差错管理氛围能够激励居民持续地参与社区旅游发展;建设性责任知觉和角色宽度自我效能发挥了重要的中介作用;主动性人格在差错管理氛围与建设性责任知觉之间起到负向调节作用。研究对于提升旅游社区管理水平以及激励居民参与旅游发展具有重要意义,有助于推动旅游社区可持续发展。

Errors are difficult to avoid in the tourism community,so,how to properly deal with the residents′errors in the process of tourism service not only relates to whether residents can continuously participate in tourism development,but also determines whether local tourism can achieve sustainable development.Based on the survey in Shilin,Yunnan province,this study finds out that positive error management climate can motivate residents to participate in community tourism development continuously,constructive responsibility perception and role breadth self-efficacy play an important mediating role,and proactive personality plays a negative moderating role between error management climate and constructive responsibility perception.The result of the study is of great significance to improve the management level of tourism community and encourage residents to participate in tourism development,and is helpful to promote the sustainable development of tourism community.