人文医院文化品牌建设新实践——以武汉大学中南医院为例

The practice of cultural brand building in humanistic hospital——A example of Zhongnan Hospital of Wuhan University

建设人文医院文化品牌已成为国内一流综合医院把握发展先机的主动行为,武汉大学中南医院从医疗本质出发,结合医院长期沉淀下来的文化理念,形成了体现新时期要求的“大爱中南、大医中南、大德中南、大美中南”的文化品牌建设方案,在2020年抗击新冠肺炎疫情中得以实战践行。

Building cultural brand of humanistic hospital has become the initiative of the first-class general hospital in China,Starting from the essence of medical treatment and combining the long-term cultural concept of the hospital,Zhongnan Hospital of Wuhan University has formed a cultural brand construction plan that reflects the requirements of the new era,including“greater love,greater medicine,greater virtue and greater beauty”,and achieved good results in various practices,such as the prevention and treatment of COVID-19 out break at Wuhan,Hubei in the year of 2020.